Coverking vs Covercraft: Which is the Better Custom Car Accessory Company?

Coverking and Covercraft are two of the most well-known. And widely popular brands in the custom automotive interior and exterior accessory market. 

But when it comes to deciding between Coverking and Covercraft for your vehicle accessories, how do you choose?

Here is a comprehensive, point-by-point comparison between the two companies by covering over various sections.

Selection & Accessory Categories

• Both Coverking and Covercraft offer a wide range of custom car accessories, including seat covers, seat heaters and coolers, steering wheel covers, floor mats, sunshades, windshield covers, dash covers and much more. 

• However, Coverking’s product catalogue features more than 300,000 items across the most extensive range in the industry. 

• At the same time, Covercraft’s selection is slightly narrower, with about 50,000 accessories. 

• Coverking maintains an edge with unique accessories like ballistic door panels, colour-designing Kevlar body armour, Embroidered pouches, and carbon fibre and leather trunk mats. 

• Covercraft also does not offer pet seat covers or protective pet bed liners, which Coverking sells in choices of material and custom matching designs for the rear seats or cargo area. 

• Coverking also has a more significant offering in vehicle-specific protection for trucks, like tailored tonneau covers, truck bed tents, and bed liners.

Customization

• On a larger product selection, it comes more scope for customization and personalization. Coverking rules the roost here, too. 

• While Covercraft accessories feature custom patterns, logos and trim options, Coverking takes custom jobs to a whole new level by allowing individual specifications for materials, sizes, embroideries, logos and even colour designing to match any vehicle interior in their California design facility. 

• So, buyers have nearly unlimited potential to create a unique look and feel. 

• Covercraft accessories can achieve the perfect tailored fit, but customization is limited to choosing existing inventory materials/patterns/designs. 

• Coverking also promotes much higher interchangeability of accessories between vehicles by allowing for cost savings and re-usability. 

Manufacturing & Materials

• When it comes to manufacturing processes, technology and materials – Covercraft and Coverking have very similar standards. 

• Both market accessories are made from high-quality, tested materials that meets and exceeds the OEM specs for durability. 

• These include advanced fabrics like neoprene, polyester, leather, different grades of vinyl, microfibers and high-tech iterations like carbon fibre and Kevlar. 

• Covercraft primarily uses US-manufactured materials that are sourced regionally whenever possible for better testing/QC control, while Coverking imports the majority of its materials from international suppliers. 

• Manufacturing also happens locally in the US for Covercraft at their company plants by using computer-aided design and robotic precision cutting, which produces very low defects of sub 1%. 

• Coverking claims to use proprietary dimensional and 3D design software and hardware for the precision fitting of covers to complex molds. 

• Testing benchmarks for seam strength, wear and tear resistance, insulation, and hypoallergenic properties are quite comparable between brands. 

• It takes a lot of work to set one apart in terms of sheer fabric quality or manufacturing benchmarks.

Pricing

• When comparing the prices between Covercraft and Coverking accessories made from comparable materials and coverage. 

• Covercraft does have a detectable edge for affordability. 

• For example, their Weathertec floor liner for a 2023 Dodge Challenger costs $239, while Coverking’s custom mat liner for the same car with colour matching costs $264. 

• Similar differences shows up in rates for seat covers, dash mats, car covers and other accessories, with Covercraft providing savings of up to 10-15% on certain products. 

• This pricing difference makes sense to the given Covercraft’s larger production scale and buying power sourcing primarily that are under US-made materials. 

• Coverking products do cost more when comparing it to the Covercraft by highly customizable nature requiring special order production batches, proprietary manufacturing techniques and a vast designer inventory to maintain. 

• So if budget is a top concern, Covercraft makes sense, while Coverking is preferable for a premium bespoke accessory purchase.

FAQs About Coverking vs Covercraft

Q: Which brand offers better warranties?

A: Both brands have similar comprehensive lifetime warranties against defects and workmanship issues. Coverking’s warranty extends to embroidery and graphics that are added. While the Covercraft warranty doesn’t cover custom graphics.

Q: Which brand has the better customer service?

A: Coverking edges out with quicker direct resolution of warranty claims and is more responsive over email/chat for the general guidance questions. But both handle deficiencies promptly.